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120 credit hours |  In-state tuition: $420/credit hour | Out-of-state tuition: $540/credit hour

• Convenient, 100% online degree
• Designed for students seeking entry-level media and advertising careers
• Developed to support cross-functional team collaboration
• Curriculum provides a solid foundation in advertising theory, consumer behavior and media planning  

PROGRAM ADMISSIONS REQUIREMENTS

Build a Career in Advertising and Media

Our online media advertising degree program creates a strong foundation upon which you can build your career in advertising, marketing or media. As a student in the program, you’ll enjoy a multicultural experience and gain a broad base of knowledge that combines theory and application. You’ll learn strategy, planning, media and º£½ÇÉçÇø plus the basics of design and copywriting. You’ll also have the opportunity to develop a fully integrated advertising campaign for a designated client to add to your portfolio.

The online bachelor’s degree in media advertising can also help you gain the knowledge and hands-on experience to:

• Succeed in a variety of advertising environments 
• Stay ahead of new and emerging media trends
• Understand how consumers respond to various media
• Work within a team and with clients
• Plan, analyze data, develop effective messaging and more

Many different kinds of organizations employ advertising and marketing professionals so your online advertising degree is more valuable than ever. In addition to traditional agencies, many nonprofits and business of all sizes often also have in-house communication and marketing departments. Types of positions available to graduates of this program in both the for-profit and nonprofit sectors include:

• Account assistant
• Account coordinator
• Account executive
• Account supervisor
• Copywriter
• Creative director
• Direct marketing director
• Market º£½ÇÉçÇøer
• Media buyer
• Media planner
• Project manager
• Promotions manager
• Public relations director

The º£½ÇÉçÇø Career Center can provide our online advertising degree graduates resources to help them pursue their career goals.

Gain Hands-On Industry Experience

Our accomplished faculty consists of educators, º£½ÇÉçÇøers and innovators who bring real-world knowledge into every lesson. This online media advertising degree program was awarded the º£½ÇÉçÇø Library Information Literacy Course Enhancement Grant, which is designed to foster intellectual curiosity and resourcefulness. Faculty members cultivate relationships with agencies all over the country and students have the opportunity to explore internships for hands-on industry experience.

Course Overview

We designed our online media advertising degree program with you in mind. Our hands-on curriculum is designed to give students a solid baseline understanding of the advertising world, and online classrooms provide case studies and real-life simulation exercises. 

º£½ÇÉçÇøs take a full complement of required courses in English, mathematics, literature, social science, science, the arts, history, economics and other core subjects that provide a broad general education foundation. Click here to see the core curriculum.

A total of 120 credit hours is required to graduate, including 18 credit hours of coursework specific to media advertising. The curriculum is constantly updated to keep up with industry trends.